The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Social media "power users" favor letting companies socialize, survey finds

Social media "power users" value interaction with healthcare companies want them regulated but around, according to a WEGO Health survey.
 

Havas launches "#a11y" digital practice for disabilities market

Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.
 

GSW launches health and wellness practice

InVentiv's GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @GSW, aimed at OTC brands, consumer products and retail accounts.
 

J&J cleaves McNeil from consumer in move to restore OTC brands

Johnson & Johnson is reorganizing its troubled McNeil Consumer Healthcare unit in the US and installing new leadership.
 

FROM THE MAGAZINE

DDR on DTC: Pradaxa

Unbranded campaigns can be an effective way for Rx marketers to set the stage for a brand launch.
 

Ex-GSK marketer unveils migraine consumer site

Health Union, an online health information and social media company, announced the launch of its first website --Migraine.com--intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers."
 

Pharma shouldn't look at mobile as an 'add-on'

It's no surprise that digital communications channels are an increasing investment and focus of the pharma sector's marketing strategies.
 

Merck looks to Facebook in CSR effort

Merck is launching a major corporate social responsibility (CSR) initiative, reports PRWeek, which profiled communications chief Adele Ambrose in its March issue.
 

Bayer recruits Mannillo for spot

Bayer has recruited TV personality Vanessa Minnillo to front an unbranded campaign promoting the use of daily folate supplements to women.
 

Crestor launches online series

AstraZeneca is launching an online campaign to promote a healthy diet as part of its Crestor efforts.
 

Everyday Health offers more apps

Everyday Health is going big on mobile, seeing an opening against its older and more established rival WebMD.
 

HealthiNation expands wellness content with new shows

HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move beyond medical content.
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

MM&M AWARDS 2011


The time is here to enter the industry's most distinguished awards program honoring exceptional creativity and marketing effectiveness in healthcare. Deadline for entries is May 13. Click here for details

THE INTERACTIVE GUIDE


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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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