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Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

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Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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The Next Generation of Patient Adherence and Persistence Programs
Date/time: Available on demand
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Improving patient adherence and persistence is the holy grail to pharmaceutical marketers. And while companies continue to pump resources into researching and analyzing why patients stop taking medicines, few programs have been able to move the needle. In this special live web cast event, experts in pharmaceutical marketing, behavioral science and CRM collaborate in an attempt to crack the patient adherence code.

Sponsored by Cegedim Dendrite
The next generation of patient adherence

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Latest News

GAO: FDA bureaucracy gums up DTC reviews

A Government Accountability Office report said the FDA has failed to implement an effective system for tracking and prioritizing reviews of DTC ads - and that the gap between reviews of violative ads and the issuance of regulatory letters continues to widen as a result.
 

FDA warns Shire on Fosrenol marketing materials

Shire received a warning letter from the FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) asking the drugmaker to halt distribution of specific professional marketing materials for its end stage renal disease treatment Fosrenol (lanthanum carbonate).
 

HBA names Shire's Sibley Woman of the Year

Charlotte Sibley received the HBA's Woman of the Year award at a luncheon May 8 in New York City. The Honorable Mentor award was given to Leonard Kanavy, and the Star Volunteer award to Anne Camille Talley.
 

Congressional subcommittee hearing targets DTC advertising

The head of the House of Representatives Energy and Commerce subcommittee is calling for tougher restrictions on DTC television advertising for prescription drugs.
 

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In Brief

Product news

The FDA approved Novo Nordisk's NovoSeven RT (coagulation factor VIIa [recombinant] room temperature stable), the first room temperature stable recombinant product available for the treatment of bleeding episodes in patients with hemophilia with inhibitors.
 

People news

Informed Medical Communications (IMC), a provider of peer-to-peer medical forums for the bio-pharmaceutical industry, announced the appointment of Scott Stoogenke, as VP, marketing.
 

Company news

Bristol-Myers Squibb and KAI Pharmaceuticals, a privately held biotechnology company, have announced an exclusive agreement for the global development and commercialization of KAI-9803.
 

Latest Features

MM&M Awards 2008: Your entries are in good hands

With the deadline for submitting entries for the 2008 MM&M Awards only a few weeks away, James Chase unveils this year's lineup of judges who represent all sectors of the industry and will ensure that only the worthiest work wins
 

The Pharma Report: Top 20 Pharma Companies

While the overall US pharmaceuticals market grew modestly in 2007, product exclusivity and safety issues continued to weigh heavily on the industry. MM&M charts the trends, products and numbers of the companies that came out on top
 

Biotech Focus: Chasing the Pot of Gold

The pioneers of biotech began their journey with an endless level of optimism and promise. So, why has the goal of redefining the landscape and achieving the blockbuster success the likes of Big Pharma proven so elusive?
 

Sneezing Season

It's Asthma and Allergy Awareness Month and the seasonal allergies category is as congested as ever. But a slew of patent expirations poses a greater concern than the fierce competition.
 

Specialties Journal Ad Review: Feeling the Pinch

Slight gains in ad spending were reported among only three of the eight specialty markets with laboratory journals leading the pack. PERQ/HCI's Eugene M. May reports
 

Headliner: Novartis' Joseph Jimenez

Joe Jimenez isn't interested in lamenting the state of the industry. He's focused on one thing: adapting Novartis to thrive in a mercurial environment.
 



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