MM&M AWARDS 2011


The time is here to enter the industry's most distinguished awards program honoring exceptional creativity and marketing effectiveness in healthcare. Deadline for late entries is May 20. Click here for details

MM&M Resource Guide Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


THE INTERACTIVE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

The Agency Gallery


White Papers

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2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

FDA to probe website DTC risk/benefit presentation

The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion.
 

Pfizer texting campaign plugs vaccinations

Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
 

Pharma poised to up online ad spend: eMarketer

Healthcare and pharma advertisers' US online ad spend is expected to see double-digit growth over the next few years, rising from $1.03 billion in 2010 to $1.86 billion in 2015, eMarketer predicts.
 

AstraZeneca adds live chat option to Nexium, Crestor sites

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.
 

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In Brief

Company news: InTouch Solutions, GE and MedHelp

More than one third of physicians in a survey of 100 doctors had received an iPad detail from a pharma sales rep, and 68% reported being extremely or very satisfied with the format, according to a survey of physician detail preferences by InTouch Solutions.
 

LATEST FEATURES

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Therapeutic Focus: Metabolic

The number of people with diabetes is on the rise. Marc Iskowitz examines drugmakers' efforts to control this public health issue, the marketing of diabetes and why drug development for one of its leading causes has stumbled
 

How to Win an MM&M Award

Last October, several hundred healthcare marketing and media executives flocked to New York's decadent Cipriani 42nd Street to celebrate some of the industry's finest work with its brightest stars
 

Journal Ad Review: Gains on Paper

Medical/surgical journals are on the rebound, having posted a nascent recovery last year. Marc Iskowitz finds which categories and brands attracted the most ad dollars in 2010
 

Headliner: The writerly MD and muse of House, Dr. Lisa Sanders

Dr. Lisa Sanders, MD, was 39 and in her third year of medical school--a midlife career change that followed an Emmy Award-winning career in television medical journalism--when an epiphany struck her.
 



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