The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Janssen debuts schizophrenia awareness doc

J&J is back in the film game with Janssen's half-hour documentary "Living with Schizophrenia: A Call for Hope and Recovery."
 

Pradaxa DTC goes the white coat route

Boehringer Ingelheim is launching its Pradaxa DTC campaign with a first wave of white-coated doctors talking up the blood thinner for atrial fibrillation.
 

FROM THE MAGAZINE

DDR on DTC: RAPAFLO

BPH is one of those conditions that affects a large population and has physical symptomology that makes sufferers very uncomfortable.
 

BI recruits Seymour for stroke awareness effort

Boehringer Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
 

UK gets social media presence

The UK's Prescription Medicines Code of Practice Authority, which arbitrates drug industry self-regulation there, issued "informal guidance" on digital communications, and while it's more than FDA has offered, it's not much to go on.
 

Google adds Facebook-like +1 to ads

Google is making its ads interactive with a "+1" button that will basically allow users to "like" ads and recommend them to their friends.
 

Social networkers want pharmas in the conversation: poll

Social media "power users" who value interaction with healthcare companies want them regulated but around, according to a WEGO Health survey.
 

Moms on the front line

On Feb. 28, more than 30 countries across the world observed Rare Disease Day.
 

Antidote: generic drugs

Use of generic drugs has grown dramatically in the US, to the point where currently almost 75% of the drugs we use are generic.
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

MM&M AWARDS 2011


The time is here to enter the industry's most distinguished awards program honoring exceptional creativity and marketing effectiveness in healthcare. Deadline for entries is May 13. Click here for details

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Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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