MM&M AWARDS 2011


The time is here to enter the industry's most distinguished awards program honoring exceptional creativity and marketing effectiveness in healthcare. Deadline for late entries is May 20. Click here for details

MM&M Agency A-to-Z


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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2010/11 PMD




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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Journal ad claims not backed up by references, says study

A small review of drug and device ads in otolaryngology journals found that more than half made claims not supported by the provided reference materials.
 

Arthritis drugmakers hone pitch to consumers

Makers of arthritis biologic drugs, a $15-billion market, are refining their consumer pitch to focus on prevention and early diagnosis, not just symptoms.
 

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In Brief

People news: Sanofi Pasteur's Damian Braga

Sanofi Pasteur named Damian Braga global head of commercial operations. Braga, who was previously president of Sanofi Pasteur US and VP Americas, will have responsibility for more than $5 billion in annual revenue from operations in 100 countries in his new post as SVP commercial operations, vaccines.
 

Company news: IMS, SDI and inVentiv Health

IMS said global spending on medicine will slow over the next five years to 3%-6% reflecting slowing growth in developed markets due to patent losses and policy changes.
 

LATEST FEATURES

Pharma Report: Cliff Notes

Drug revenues barely kept pace last year, as other indicators like numbers of protected brands and reps have decreased, amid the overall trend of industry consolidation
 

Medical Education: Transparency Trap

Pharma is spending millions to prepare for the Sunshine Act. But with disclosure likely to drive negative press, drug firms should consider changing the way they pay doctors for speaking, travel and meals
 

Online Privacy: Right Side of the Tracks

Digital marketing of healthcare products is under assault. Pharma must up transparency and educate the public about the robust consumer privacy safeguards in place, writes Lisa Flaiz
 

MM&M Awards 2011: Who Are They to Judge?

The MM&M Awards 2011 judging panel is in place and poised to descend on the Hotel Warwick in New York City on June 27 for a hard day's work, reviewing and scoring your submissions.
 

Headliner: Genentech's Ian Clark

Ian Clark, Genentech's CEO and head of North American commercial operations, is this year's Healthcare Businesswomen's Association (HBA) Honorable Mentor
 



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