MM&M Agency A-to-Z


MM&M Agency A-to-Z Survey 2011

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Latest News

Facebook: pharmas must enable comments by August 15

Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC.
 

Vertex versus Goliaths in HCV drug duel

Vertex has succeeded in bringing one heck of a new drug to market in Incivek (in-SEE-veck, or telaprevir), a hepatitis C drug 15 years in the making which promises to cut treatment time in half. Selling the drug against the combined might of Roche and Merck could be nearly as tricky.
 

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In Brief

People news: EMD Serono and GCI Health

Merck KGaA's EMD Serono announced on Friday that president Fereydoun Firouz had resigned from his positions there "to pursue other professional opportunities" after 22 years with the company.
 

Company news: RealAge and HealthPrize; AstraZeneca and Daiichi Sankyo; Shire

RealAge and HealthPrize are partnering to measure the effectiveness of HealthPrize's adherence program on RealAge members taking asthma meds.
 

LATEST FEATURES

Pharma Report: Cliff Notes

Drug revenues barely kept pace last year, as other indicators like numbers of protected brands and reps have decreased, amid the overall trend of industry consolidation
 

Medical Education: Transparency Trap

Pharma is spending millions to prepare for the Sunshine Act. But with disclosure likely to drive negative press, drug firms should consider changing the way they pay doctors for speaking, travel and meals
 

Online Privacy: Right Side of the Tracks

Digital marketing of healthcare products is under assault. Pharma must up transparency and educate the public about the robust consumer privacy safeguards in place, writes Lisa Flaiz
 

MM&M Awards 2011: Who Are They to Judge?

The MM&M Awards 2011 judging panel is in place and poised to descend on the Hotel Warwick in New York City on June 27 for a hard day's work, reviewing and scoring your submissions.
 

Headliner: Genentech's Ian Clark

Ian Clark, Genentech's CEO and head of North American commercial operations, is this year's Healthcare Businesswomen's Association (HBA) Honorable Mentor
 



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