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Latest News

FDA: Bad Ad program tripled reports

Reports of allegedly misleading or untruthful promotion have more than tripled under the FDA's Bad Ad program, the agency said in a review of its first full year, and a Bad Ad continuing education program is in the works.
 

UK PR pitch could portend US acquisitions for AstraZeneca

AstraZeneca is reviewing its UK financial PR business amid media speculation on a possible acquisitions run in the US, reports our sister publication, PRWeek UK.
 

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In Brief

Company news: PatientsLikeMe, BBK Worldwide and InfoMedics

PatientsLikeMe, the online health data-sharing platform, partnered with patient recruitment firm BBK Worldwide on a novel way to expedite clinical trial enrollment.
 

LATEST FEATURES

Devices and Diagnostics: Screen Play

The suddenly hot market for high-risk HPV tests, where Roche Diagnostics is launching against two entrenched brands, offers a window into a future of personalized medicine
 

Direct Marketing Report: Outside Insights

It's often said that pharma is still playing catch-up with other industries in terms of engaging consumers via digital direct marketing. But among those savviest, which ones offer lessons for this industry?
 

Orphan Diseases: Rare View

Online resources (both branded and non-branded) for patients with rare diseases help replace feelings of isolation with a community that offers emotional and educational support, Marc Iskowitz finds
 

Therapeutic Focus: Rheumatology

Injectable arthritis drugs dominate in RA. They may lose some clout if cheaper, convenient orals get approved. Marc Iskowitz reports on pills in late testing and how much of an advantage they could have
 

Got Web?

The move to e-promotion may be risky, but marketers can ill afford to wait. Omnicom's Tom Harrison gives you permission to experiment with new types of messaging
 

Headliner: Daiichi Sankyo Inc.'s John Gargiulo

Internal development is key to Daiichi Sankyo Inc.'s new head, John Gargiulo, "because in order to be successful, we have to constantly be challenging ourselves to do things differently," he says.
 



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