THE INTERACTIVE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

The Agency Gallery


White Papers

SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Pharma digerati push for online guidelines

Frustrated by FDA inaction on guidance for digital marketing and social media, a host of industry players are banding together to form a nonprofit that can hammer out consensus on a way forward.
 

Lilly refreshes patient ed portal, launching YouTube channel

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
 

FROM OUR SPONSOR




Bulletin Healthcare Targets 400,000 Physicians Each Morning By Their Specialty. Bulletin Healthcare delivers specialty-specific eNewsBriefings to the members of two-dozen leading medical associations. We provide an audience of over 550,000 HCPs, including over 400,000 physicians, with the day's latest news. For more information on advertising opportunities contact us.

In Brief

Company News: J&J nixes production of heart stent, Sanofi pairs with Audion

Johnson & Johnson company Cordis has announced that it will discontinue the development of the NEVO Sirolimus-Eluting Coronary Stent in order to focus on other cardiovascular therapies that are more in demand.
 

LATEST FEATURES

Devices and Diagnostics: Screen Play

The suddenly hot market for high-risk HPV tests, where Roche Diagnostics is launching against two entrenched brands, offers a window into a future of personalized medicine
 

Direct Marketing Report: Outside Insights

It's often said that pharma is still playing catch-up with other industries in terms of engaging consumers via digital direct marketing. But among those savviest, which ones offer lessons for this industry?
 

Orphan Diseases: Rare View

Online resources (both branded and non-branded) for patients with rare diseases help replace feelings of isolation with a community that offers emotional and educational support, Marc Iskowitz finds
 

Therapeutic Focus: Rheumatology

Injectable arthritis drugs dominate in RA. They may lose some clout if cheaper, convenient orals get approved. Marc Iskowitz reports on pills in late testing and how much of an advantage they could have
 

Got Web?

The move to e-promotion may be risky, but marketers can ill afford to wait. Omnicom's Tom Harrison gives you permission to experiment with new types of messaging
 

Headliner: Daiichi Sankyo Inc.'s John Gargiulo

Internal development is key to Daiichi Sankyo Inc.'s new head, John Gargiulo, "because in order to be successful, we have to constantly be challenging ourselves to do things differently," he says.
 



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.