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Latest News

Takeda hits the race track with gout awareness effort

Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
 

DDMAC issues untitled letter to Cephalon for Trisenox website

The FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) issued an untitled letter to Cephalon, Inc. on June 21 after reviewing the company's HCP website for the injectible drug Trisenox, indicated for the treatment of acute promyelocytic leukemia (APL).
 

CME exerts highest influence on docs' intent to Rx: survey

A new survey shows certified CME bested dinner meetings, mailings and even sales rep visits in one promotional measure.
 

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In Brief

Company news: EvaluatePharma and Citeline

Years after generic competition begins eroding Lipitor revenues (and RA biologic Humira overtakes it as the world's biggest selling drug), Pfizer will still be the industry's sales leader, but Sanofi and Novartis will run closely behind, according to EvaluatePharma's World Preview 2016.
 

LATEST FEATURES

Devices and Diagnostics: Screen Play

The suddenly hot market for high-risk HPV tests, where Roche Diagnostics is launching against two entrenched brands, offers a window into a future of personalized medicine
 

Direct Marketing Report: Outside Insights

It's often said that pharma is still playing catch-up with other industries in terms of engaging consumers via digital direct marketing. But among those savviest, which ones offer lessons for this industry?
 

Orphan Diseases: Rare View

Online resources (both branded and non-branded) for patients with rare diseases help replace feelings of isolation with a community that offers emotional and educational support, Marc Iskowitz finds
 

Therapeutic Focus: Rheumatology

Injectable arthritis drugs dominate in RA. They may lose some clout if cheaper, convenient orals get approved. Marc Iskowitz reports on pills in late testing and how much of an advantage they could have
 

Got Web?

The move to e-promotion may be risky, but marketers can ill afford to wait. Omnicom's Tom Harrison gives you permission to experiment with new types of messaging
 

Headliner: Daiichi Sankyo Inc.'s John Gargiulo

Internal development is key to Daiichi Sankyo Inc.'s new head, John Gargiulo, "because in order to be successful, we have to constantly be challenging ourselves to do things differently," he says.
 



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