The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Takeda hits the race track with gout awareness effort

Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
 

DDMAC issues untitled letter to Cephalon for Trisenox website

The FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) issued an untitled letter to Cephalon, Inc. on June 21 after reviewing the company's HCP website for the injectible drug Trisenox, indicated for the treatment of acute promyelocytic leukemia (APL).
 

FROM THE MAGAZINE

DDR on DTC: Lovaza

Strategically, DTC marketers have many critical issues to review in their campaign development.
 

Pradaxa DTC campaign goes the white coat route

Boehringer Ingelheim is launching its Pradaxa DTC campaign with a first wave of white-coated doctors talking up the blood thinner for atrial fibrillation.
 

FDA to probe website DTC risk/benefit

The FDA announced plans to study online consumer advertising for prescription drugs in order to resolve "a number of questions surrounding how to achieve 'fair balance' in online DTC promotion."
 

Merz unveils 'Make Your Mark' campaign

A new patient advocacy campaign called "Make Your Mark" was launched April 14 on behalf of Merz Pharmaceuticals, maker of orphan drug Xeomin, a botulinum toxin type A free from accessory proteins.
 

AZ adds live chat option to sites

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.
 

Social media gurus flee to agency side

Two of the drug industry's top social media experts, Shwen Gwee and Marc Monseau, are changing jobs.
 

Biocell Center teams up with GCI Health for campaign

Biocell Center tapped GCI Health to establish consumer awareness of amniotic fluid banking as the fluid bank seeks to get a foothold in the US market.
 

Consumer Marketing briefs

Featuring news about WebMD, Wikipedia, Facebook, Twitter, Everyday Health and Crossix Solutions
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

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