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Latest News

Pfizer's radical surgery looking more like a $5 billion nip and tuck

Pfizer took a big step back from plans for a radical streamlining, announcing plans to look at spinning off or selling its Animal Health and Nutrition businesses but not the much larger Established Products unit or its Consumer Healthcare portfolio.
 

What will Google+ mean for healthcare?

In continuing to roll out its Facebook-like social media-based offerings, internet search giant Google has launched a beta version of a new service called Google+, which strives to improve individual searches and allow users to connect on similar topics.
 

Pharmas ask FDA for guidelines on off-label info

Seven large pharmas filed a citizen petition with FDA asking for guidance on communication about off-label uses for products.
 

Pain drug monitoring firm enticed docs to use test, qui-tam suit charges

A national lab promised doctors they could enrich themselves by as much as $2 million a year through a scheme that involved billing payers multiple times for the same urinary drug test, a whistleblower suit alleges.
 



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In Brief

Company news: J&J, Skyline, Medtronic and Salient

The Johnson & Johnson pharmaceutical R&D division of Janssen Pharmaceutica has signed a research agreement with Skyline Diagnostics, a Netherlands-based biotech company focusing on the development and marketing of gene signature-based diagnostic assays.
 

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July 2011 Issue of MM&M

Six journalists spent four weeks doing 81 interviews with 129 execs at 75 agencies. The result is the most objective and authoritative guide to the top healthcare marketing firms




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