The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Chris Noth becomes ambassador for Novo Nordisk's Ask.Screen.Know. Campaign

Actor Chris Noth, perhaps best known for television roles in Sex and the City and Law & Order: Criminal Intent, has been named Novo Nordisk's latest spokesperson for the pharma's consumer diabetes campaign, Ask.Screen.Know.
 

Network TV show in the works for Everyday Health

Everyday Health is planting its flag in network television with an ABC show that is being produced by "The Biggest Loser" creator Mark Koops.
 

What will Google+ mean for healthcare?

In continuing to roll out its Facebook-like social media-based offerings, internet search giant Google has launched a beta version of a new service called Google+, which strives to improve individual searches and allow users to connect on similar topics.
 

JULY FEATURES


July 2011 Issue of MM&M

Six journalists spent four weeks doing 81 interviews with 129 execs at 75 agencies. The result is the most objective and authoritative guide to the top healthcare marketing firms

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

THE MOBILE GUIDE


The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.

THE INTERACTIVE GUIDE


The Interactive Guide
A compendium of trends, data, insights and advice to help medical marketers maximize opportunities in the digital environment

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