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Latest News

Did a PR firm's lapse give hackers keys to Pfizer Facebook page?

Contrary to reports, hackers' brief takeover of the Pfizer Facebook page was probably not due to a security lapse by the social networking giant, security experts say.
 

Brilinta boosts AstraZeneca, but can it carry them over the cliff?

The FDA gave the green light to AstraZeneca's Brilinta (ticagrelor) anti-platelet for heart attack prevention, but the brand will carry a black box warning, a Risk Evaluation and Mitigation Strategy requirement and an obligation to educate doctors about possible risks of use in users of high-dose aspirin.
 

Ethnically insensitive Summer's Eve ads draw eyeballs and brickbats

A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism.
 

Janssen launches HIV awareness campaign with celeb designer David Bromstad

Janssen Therapeutics, Division of Janssen Products LP, has teamed up with celebrity reality television designer David Bromstad, host of HGTV's Color Splash and winner of HGTV's first season of Design Star, to launch an HIV awareness campaign to encourage testing for the condition, called Know Yourself: Get HIV Tested.
 



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In Brief

25th Annual Career & Salary Survey under way

Take the 25th annual MM&M Career & Salary Survey and help us provide you and the rest of the industry with the most accurate and meaningful picture of salaries, aspirations, motivational factors, job satisfaction and HR trends in the healthcare market. All respondents will be entered into a draw to win one of three $150 AmEx gift cards.
 

Company News: Express Scripts, Medco, Roche, Eli Lilly

Pharmacy benefit manager (PBM) Express Scripts said it plans to buy rival Medco Health Solutions, currently the largest PBM, for $29.1 billion.
 

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July 2011 Issue of MM&M

Six journalists spent four weeks doing 81 interviews with 129 execs at 75 agencies. The result is the most objective and authoritative guide to the top healthcare marketing firms





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