THE MOBILE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Why is Regional Marketing So Hot?

Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

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The Interactive Guide
A compendium of trends, data, insights and advice to help medical marketers maximize opportunities in the digital environment

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Latest News

Wolters Kluwer, betting on apps, plans sale of pharma-related unit

Wolters Kluwer Health & Pharma Solutions said it will divest its Pharma Solutions business unit as part of a strategic decision to focus on point-of-care tools and professional content, offerings it says are poised to grow faster.
 

Florida harasses dead doc for off-label months after suicide

The Florida Department of Health is seeking to sanction a doctor who committed suicide in February, distraught over getting swept up in an off-label promotion sting.
 



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In Brief

Company News: AstraZeneca, Bayer, Sanofi and Bristol-Myers Squibb

AstraZeneca has released Q2 financial information, reporting overall sales revenue increasing by 3% despite a decline of nearly $500 million due to generic competition.
 

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July 2011 Issue of MM&M

Six journalists spent four weeks doing 81 interviews with 129 execs at 75 agencies. The result is the most objective and authoritative guide to the top healthcare marketing firms





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