THE MOBILE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Click here to read the MM&M 2013 Mobile Guide, with the latest trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Latest News

Pain for pharmas in debt ceiling deal

The 11th-hour debt ceiling deal now squeaking through Congress will likely mean some pain for the drug and device industries, along with everyone else.
 

Merck plans cuts of up to 13,000 jobs by the end of 2015

In an effort to further slim its budgetary waistline, Merck & Co., though having reported a 7% raise in sales during Q2, has announced plans to cut up to 13,000 jobs by the end of 2015, with up to 40% of reductions scheduled to occur in the US.
 

Lilly becomes latest pharma to disclose non-cash transfers

Eli Lilly reported paying $48.1 million to 45,440 physicians and/or 1,827 healthcare organizations during the first quarter, most of it for research and educational programs.
 

In Brief

People news: Roche and the Digital Health Coalition

Roche named Mara Aspinall president of Ventana Medical Systems.
 

LATEST FEATURES

Global Report: Mobile Conquest

Outside the US, bespoke tools and resources that doctors can use at the point of care through a mobile device are still somewhat rare. An app from Novo Nordisk fills that niche while threading the regulatory needle overseas
 

Therapeutic Focus: Infectious Diseases

Newly launched products break ground in clearing life-threatening viruses and stanching stubborn infections. But that's only half the battle
 

Search Parties

Does the battle for social supremacy being waged by Google, Facebook and Bing make this medium more or less viable for pharma marketers?
 

Managed Markets: Meet Formulary Fred...

Fred's a really nice managed care guy. But does he have the right stuff to get your brand the preferred nod? Kevin McDermott explains how to make sure
 

Headliner: Pfizer's Sally Susman

Big is not necessarily bad, says Pfizer PR supremo Sally Susman. "Big can be a force for good."
 



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