THE MOBILE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Why is Regional Marketing So Hot?

Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

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Latest News

OTC Lipitor? Good luck with that

Pfizer is reportedly weighing an attempt at an over-the-counter (OTC) switch for Lipitor - a move that could help the company recoup some of its losses when the $11 billion drug loses US exclusivity in November -- but the reception from analysts has been muted so far.
 

Quit-tam suit a 'witch hunt,' urges pres. of pain drug monitoring firm

A rival's whistleblower lawsuit ostensibly turned on allegations of bad billing but was really a bid to stifle competition, argues Millennium Labs in a motion to dismiss the suit. Millennium president Howard Appel explains why the suit he's contesting is not about reimbursement.
 

Desperate Housewives' Delany to flack Pfizer's Caltrate

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Novo Nordisk

Novo Nordisk reported first-half gains in operating profit of 13%, along with sales growth of 11% in local currencies driven by Victoza, NovoRapid and Levemir.
 

LATEST FEATURES

Global Report: Mobile Conquest

Outside the US, bespoke tools and resources that doctors can use at the point of care through a mobile device are still somewhat rare. An app from Novo Nordisk fills that niche while threading the regulatory needle overseas
 

Therapeutic Focus: Infectious Diseases

Newly launched products break ground in clearing life-threatening viruses and stanching stubborn infections. But that's only half the battle
 

Search Parties

Does the battle for social supremacy being waged by Google, Facebook and Bing make this medium more or less viable for pharma marketers?
 

Managed Markets: Meet Formulary Fred...

Fred's a really nice managed care guy. But does he have the right stuff to get your brand the preferred nod? Kevin McDermott explains how to make sure
 

Headliner: Pfizer's Sally Susman

Big is not necessarily bad, says Pfizer PR supremo Sally Susman. "Big can be a force for good."
 



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