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Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Market research giants merge to form GfK-TNS

GfK and TNS are moving forward on a "merger of equals" to be completed during the fourth quarter of 2008, pending board approvals.
 

Ads blast Merck on AIDS drug prices in Mexico

The AIDS Healthcare Foundation launched a print ad aimed at shaming Merck in its own neighborhood for the prices it charges for AIDS drug Stocrin (Sustiva) in Mexico.
 

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NEW! Guide to Better Outcomes Measurement in CME

With new guidelines for evaluation and improvement criteria released by the ACCME, reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. Learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.

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In Brief

Product news

Schering-Plough said a committee of the European Medicines Agency has endorsed its drug sugammadex to reverse the effects of two muscle relaxants widely used in surgery.
 

People news

AbelsonTaylor announced the promotions of Rachael Dodson, Kelly Rupiper, Sophie De Geest and Dyer Vann to account executive.
 

Latest Features

PR Report: Trust & Credibility

Reversing pharma's ragged reputation is no easy task. But good intentions abound. Ben Comer reports on AstraZeneca's attempts to put transparency at the center of its efforts to build corporate trust and also gain ground in the cholesterol drug market
 

Second Coming?

Novo Nordisk associate director, Craig DeLarge, shares his insights on the various ways pharma can leverage and integrate the increasingly popular virtual world of Second Life into its marketing, education and training efforts.
 

Surviving the Shift

With pharmaceutical companies cutting advertising costs across all channels—consumer and professional alike—media planners and buyers are looking for ways to do more with less and are left wondering: How will online shake up the media mix?
 

Built for Speed

Generating pre-launch marketing awareness is turbo-charging pharma product market share gains. Harte-Hanks SVP, pharmaceutical markets, Julian Parreño discusses how 'hypermarketing' has helped Teva Neuroscience drive rapid market penetration
 

Headliner: Eisai Corporation's Robert Laverty

After nearly a quarter of a century in leadership communications roles at Bristol-Myers Squibb and Novartis, Robert Laverty signed on in April as VP, US corporate communications at Eisai Corporation of North America.
 




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