THE MOBILE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Why is Regional Marketing So Hot?

Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

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Click here to read the MM&M 2013 Mobile Guide, with the latest trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

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Latest News

Watchdogs bark as FDA relaxes rules on conflicts of interest

An FDA move to relax conflict-of-interest rules governing advisory panels is meeting with heated opposition from watchdog groups and medical societies.
 

Feds subpoena Merck on marketing of hepatitis, cancer drugs

Merck said it received a subpoena related to marketing and selling activities with respect to three drugs: Temodar, PegIntron and Intron A.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company News: Manhattan Research, Merck

Pharma and healthcare market research company Manhattan Research has released the latest version of its ePharma Physician v11.0 study, which indicates that since June 2011, 38% of the physicians polled have seen a pharma or biotech sales rep use an iPad or other tablet during a face-to-face meeting over the course of the past year.
 

LATEST FEATURES

Global Report: Mobile Conquest

Outside the US, bespoke tools and resources that doctors can use at the point of care through a mobile device are still somewhat rare. An app from Novo Nordisk fills that niche while threading the regulatory needle overseas
 

Therapeutic Focus: Infectious Diseases

Newly launched products break ground in clearing life-threatening viruses and stanching stubborn infections. But that's only half the battle
 

Search Parties

Does the battle for social supremacy being waged by Google, Facebook and Bing make this medium more or less viable for pharma marketers?
 

Managed Markets: Meet Formulary Fred...

Fred's a really nice managed care guy. But does he have the right stuff to get your brand the preferred nod? Kevin McDermott explains how to make sure
 

Headliner: Pfizer's Sally Susman

Big is not necessarily bad, says Pfizer PR supremo Sally Susman. "Big can be a force for good."
 



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