The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Lilly, Disney launch type 1 diabetes education effort

Lilly Diabetes is collaborating with Disney and the mother of the Jonas Brothers for a disease awareness campaign aimed at parents of children with type 1 diabetes.
 

FROM THE MAGAZINE

DDR on DTC: Reclast

An implicit objective of all DTC campaigns is to empower patients with information to speak to their HCP about a treatment or specific drug.
 

Network TV show in the works for Everyday Health

Everyday Health is planting its flag in network television with an ABC show that is being produced by The Biggest Loser creator Mark Koops.
 

Allman to lead Merck's hepatitis C effort

Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band headlined a benefit concert on World Hepatitis Day on July 27, in New York.
 

Social health revolution

While doctors and nurses remain the first choice for most people with health concerns, the internet is making a significant impact on patients' healthcare decisions.
 

Takeda hits the race track with gout effort

Uloric maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
 

WEGO Health unveils video network

WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists," each of whom reaches an audience of more than 15,000 a month.
 

Antidote: Chantix

One out of five Americans still smokes, and smoking leads to cancer and heart disease.
 

PR pitch could portend AZ buy

AstraZeneca is reviewing its UK financial PR business amid media speculation on a possible acquisitions run in the US, reports our sister publication, PRWeek UK.
 

Consumer Marketing briefs

Featuring news about Novo Nordisk, Prescription Medicines Code of Practice Authority, Bayer HealthCare and Merck
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

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