The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers
MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.
Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.
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Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.
Vote for turning marketing on its head
MM&M editor in chief James Chase is slated to moderate a panel at SXSW Interactive 2012 in Austin, TX, entitled "Stop, Listen, Learn: Pharma Needs Deeper Insight." The discussion will focus on the need to turn conventional marketing on its head, using smart data analytics to gain insight into healthcare professionals, and then use that insight to engage in long-term, intelligent conversation about the topics they care about. Partaking in the panel will be Daniel Gandor, product manager, Takeda Pharmaceuticals NA; James Gillespie, Ph.D., J.D., president, Center for Healthcare Innovation; Andrew Thoeni, CEO, Decile; and Jon Sawyer, principal and VP of integrated marketing services, closerlook.
Panels are chosen in part by a system of public voting. You can vote for this panel here. |
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