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Latest News

Revolution Health reduces staff by 50 to 'consolidate synergies'

Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.
 

Grassley: researchers misreported commercial pharma payments

Harvard researchers failed to report pharmaceutical company incomes, a possible violation of university rules and federal law. The story was first reported on Sunday, in the New York Times.
 

Microsoft partners with Kaiser Permanente in electronic health record project

Nonprofit health maintenance organization (HMO) Kaiser Permanente has partnered with Microsoft in its push for electronic consumer-controlled health records.
 

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In Brief

Product news

Adolor's Entereg (alvimopan) is now available to registered hospitals for helping patients recover gastrointestinal function following bowel resection surgery.
 

People news

Sudler & Hennessey named Crispin (Max) Maxwell Jackson president, Europe/Middle East/Africa.
 

Company news

Pfizer announced that it has completed the acquisition of all remaining outstanding shares of common stock of Encysive Pharmaceuticals through a merger of Pfizer's wholly-owned subsidiary, Explorer Acquisition Corp.
 

Latest Features

PR Report: Trust & Credibility

Reversing pharma's ragged reputation is no easy task. But good intentions abound. Ben Comer reports on AstraZeneca's attempts to put transparency at the center of its efforts to build corporate trust and also gain ground in the cholesterol drug market
 

Second Coming?

Novo Nordisk associate director, Craig DeLarge, shares his insights on the various ways pharma can leverage and integrate the increasingly popular virtual world of Second Life into its marketing, education and training efforts.
 

Surviving the Shift

With pharmaceutical companies cutting advertising costs across all channels—consumer and professional alike—media planners and buyers are looking for ways to do more with less and are left wondering: How will online shake up the media mix?
 

Built for Speed

Generating pre-launch marketing awareness is turbo-charging pharma product market share gains. Harte-Hanks SVP, pharmaceutical markets, Julian Parreño discusses how 'hypermarketing' has helped Teva Neuroscience drive rapid market penetration
 

Headliner: Eisai Corporation's Robert Laverty

After nearly a quarter of a century in leadership communications roles at Bristol-Myers Squibb and Novartis, Robert Laverty signed on in April as VP, US corporate communications at Eisai Corporation of North America.
 



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