Takeda Pharmaceuticals North America launched its first DTC ad campaign for chronic constipation drug Amitiza, targeting women 40 and over with TV and print ads featuring the tagline: "Move to Amitiza."
Physician-focused agency Adient has been closed, with staff and accounts, including Ortho-McNeil business, shifted to other units within WPP's CommonHealth family.
Newly discovered liver safety problems with high doses of Novartis' diabetes treatment Galvus are expected to delay the European launch of the drug and have raised questions about whether the FDA will back its approval here in the US.
The FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) has told Johnson & Johnson's Scios unit to stop distributing promotional computer mousepads and pens to physicians for its heart failure drug Natrecor.
A federal judge has dismissed part of the lawsuit brought by Johnson & Johnson against the American Red Cross seeking to restrict the relief organization's use of its iconic logo on first aid, health, safety and emergency preparedness products.
Corbett Accel Healthcare Group can add music to its list of creative achievements after its Chicago office triumphed in last night's Pharmapalooza "battle of the bands" contest at B.B. King's Blues Club & Grill in New York City.
Prometheus Laboratories, a specialty pharmaceutical company, has signed an agreement with GlaxoSmithKline to acquire exclusive rights to Lotronex (alosetron hydrochloride) tablets in the US.
Biotechnology company Phlo has hired Dan Reynolds as director of marketing.
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