UPDATE: Due to a production error, the Consumer Brief sent out yesterday duplicated the Sept. 14 Consumer Brief. This version contains the correct, updated copy.

The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 



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LATEST NEWS

Roche launches first-ever early-stage Alzheimer's awareness website

To commemorate World Alzheimer's Day, today Roche has launched the first available website dedicated to early-stage (prodromal) Alzheimer's disease, called EarlySymptomsAlzehimers.com.
 

Merck signs sports talker Golic for low blood sugar awareness effort

Defensive tackle-turned-sports radio talker Mike Golic has signed on to Merck and the American College of Endocrinology's Blood Sugar Basics program, which emphasizes the import of blood sugar control for people with type 2 diabetes.
 

FROM THE MAGAZINE

OTC Lipitor? Good luck with that

Pfizer is reportedly weighing an attempt at an over-the-counter (OTC) switch for Lipitor - a move that could help the company recoup some of its losses when the $11 billion drug loses US exclusivity in November -- but the reception from analysts has been muted so far.
 

Kardashian in demand as a psoriasis spokesperson

Kim Kardashian revealed she has psoriasis in July when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."
 

DDR on DTC: A verbal pun in DTC advertising

For some reason, pharmaceutical professional advertising encourages the overuse of visual puns. How many times have you seen a large animal used to convey "strength" or a clear sky to communicate "easy breathing," etc? But now, in DTC, we've got a verbal pun. It's a doozy. And it's extremely effective, too.
 

EMD Serono updates birds and bees

EMD Serono refreshed its "Birds & Bees" fertility issues awareness campaign with a Facebook page and a music video.
 

Desperate Housewife Dana flacks Caltrate

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for the OTC calcium and vitamin D supplement Caltrate.
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

Across Health Digital Barometer US 2011



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