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The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline.
Catalina's vision is to improve behaviors one health consumer at a time™. The Catalina approach is based on a deep understanding and holistic view of the patient journey™ to deliver relevant messages that incite behavior change and healthier outcomes. Our unique combination of primary and secondary Catalina Health Consumer™ Insights allows us to help companies provide the right message to the right patient at critical moments of influence. Visit us at catalinamarketing.com to learn how we can help your company.
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Across Health Digital Barometer US 2011

Participate and win an iPad!
Are you interested in knowing how pharma companies are taking advantage of the Internet? What are the emerging trends? What are they investing in? Where are they conducting their research? What is the organizational model? To provide you with more insight into these trends, Across Health, a leading eCRM consultancy in Life Sciences, has created a short, 15-minute survey, which we would like you to complete. To thank you for your time, two of the participants will win an iPad. In addition, the results of the survey will be made available to all participants. Please click here to start the survey: http://bit.ly/pOyyrX
Why is Regional Marketing So Hot?
Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.
Sponsored by:
The Interactive Guide
A compendium of trends, data, insights and advice to help medical marketers maximize opportunities in the digital environment
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