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Latest News

Par Pharma suit could set up off-label court showdown

Par Pharmaceutical last week asked a federal court to tell the FDA to back off and allow the company to detail docs about using its Megace ES to treat AIDS-related wasting.
 

Change tops industry "pain points," says Cegedim

The fast-changing commercial model is the number one culprit disrupting the sleep of biopharma company execs, according to a Cegedim Relationship Management study.
 

Company news: Johnson & Johnson, Forest Labs and Berkery Noyes

Johnson & Johnson and Forest Labs both posted lower profit for the three months ended September 30.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Roche

Roche reported disappointing third-quarter sales as key cancer drugs Avastin, Rituxan and Herceptin underperformed.
 

LATEST FEATURES

Tailor-Made Marketing

Aided by the digital revolution, patient marketing programs get increasingly personal, with more customization aimed at differentiating products and keeping patients on therapy, Matthew Arnold reports
 

Who's Really Putting Patients First?

"Patient-centric" may be the buzz, but who's really inspiring better health choices? Alyson Connor shares findings from the behaviorists at MicroMass Communications
 

Therapeutic Focus: Oncology

Targeted therapies have opened doors to tumor control. As drugmakers aim for more focused patient groups, realistic expectations on pricing and revenue potential are proving elusive, finds Noah Pines
 

Back to the Books

The comeback continues. Professional journal advertising climbed in first-half 2011, driven by new and mature products. Marc Iskowitz on the biggest advertisers and most advertised brands
 

Leading Latuda through the crowd

Mark Iwicki's top priority is driving the success of Latuda, an atypical antipsychotic for adults with schizophrenia.
 




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