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The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline.
Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP Company, is the single most innovative, resourceful—and largest—healthcare communications network in the world, with 64 offices across 33 countries. Ogilvy CommonHealth Worldwide provides 360-degree marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, managed care marketing, medical education, media planning and buying, clinical trial recruitment, market research and analytics, strategic consulting and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.
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Why is Regional Marketing So Hot?
Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.
Sponsored by:
The Interactive Guide
A compendium of trends, data, insights and advice to help medical marketers maximize opportunities in the digital environment
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