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Latest News

McCann makes play for public education space with new shop

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.
 

Abbott to split off branded pharma unit, pursue specialty drug focus

Abbott said today it will separate into two publicly traded companies, one its $18-billion pharma unit and the other its $22-billion diversified medical products business.
 

Fear factor in DTC gene tests: not so scary after all?

Direct-to-consumer genetic testing is controversial in part because many medical professionals and policymakers fear that it will prompt inflated perceptions of risk in patients poorly-equipped to interpret test results. A small study suggests that, at least for those administered the test through a clinical setting, that concern may be overblown.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Lilly and Amgen

Greater marketing and sales costs hurt Lilly's third-quarter profits, which slipped 6% to $1.2 billion.
 

LATEST FEATURES

Tailor-Made Marketing

Aided by the digital revolution, patient marketing programs get increasingly personal, with more customization aimed at differentiating products and keeping patients on therapy, Matthew Arnold reports
 

Who's Really Putting Patients First?

"Patient-centric" may be the buzz, but who's really inspiring better health choices? Alyson Connor shares findings from the behaviorists at MicroMass Communications
 

Therapeutic Focus: Oncology

Targeted therapies have opened doors to tumor control. As drugmakers aim for more focused patient groups, realistic expectations on pricing and revenue potential are proving elusive, finds Noah Pines
 

Back to the Books

The comeback continues. Professional journal advertising climbed in first-half 2011, driven by new and mature products. Marc Iskowitz on the biggest advertisers and most advertised brands
 

Leading Latuda through the crowd

Mark Iwicki's top priority is driving the success of Latuda, an atypical antipsychotic for adults with schizophrenia.
 




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