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LATEST NEWS

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.
 

Branded Benlysta DTC campaign ready to roll out

New online and print DTC advertising targeting US patients with lupus will appear "within weeks," said executives from Human Genome Sciences. Can the campaign revive blockbuster fortunes for Benlysta?
 

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.
 

McCann makes play for public education space with new shop

McCann Healthcare Worldwide launched McCann Global Health, a new consumer comms shop that will make a play for the public health education space, doing large scale disease education in the US and globally.
 

FROM THE MAGAZINE

Tailor-Made Marketing

Aided by the digital revolution, patient marketing programs get increasingly personal, with more customization aimed at differentiating products and keeping patients on therapy, Matthew Arnold reports
 

Who's Really Putting Patients First?

"Patient-centric" may be the buzz, but who's really inspiring better health choices? Alyson Connor shares findings from the behaviorists at MicroMass Communications
 

Manilow helps 'Get Back in Rhythm' target AFib

Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called "Get Back in Rhythm."
 

DDR on DTC: Viagra

Viagra's new DTC campaign is an engaging piece of advertising that refreshes the brand.
 

CMIO is named, a first for AT&T

AT&T names Geeta Nayyar, MD its first-ever chief medical information officer.
 

Lipitor.com's lack of risk info spurs Bad Ad complaint

Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but the site failed to balance those claims by providing any risk information for the drugs, according to an "untitled letter" from the FDA's Division of Drug Marketing, Advertising and Communication (DDMAC).
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

2011/12 Pharmaceutical Marketers Directory


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