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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

WebMD shares down on news of declining ads

WebMD is bringing in less ad money and facing increased competition from smaller, similar websites, Wall Street analysts said this week.
 

Spot cable shop woos pharma advertisers with VOD channel

A spot cable agency is targeting pharmas with a new video-on-demand (VOD) channel launching this fall that allows patients and physicians to access drug information, coupons and long-form messaging from advertisers.
 

Pfizer reaches settlement to delay generic Lipitor

Pfizer bought some extra time for its blockbuster cholesterol drug Lipitor (atorvastatin) by reaching a settlement with Ranbaxy Laboratories delaying the US launch of a generic version of the world's top selling pharmaceutical brand.
 

Survey says most want disclosure of gifts to docs

Sixty-eight percent of Americans surveyed said they are "very likely" or "somewhat likely" to support legislation requiring pharma companies to disclose gifts to doctors.
 

In Brief

People news

Danish biopharmaceutical company Santaris Pharma announced that Soren Tulstrup, previously VP, global human health at Merck, has been appointed president & CEO.
 

Product news

GlaxoSmithKline announced the approval of Requip XL(ropinirole extended-release tablets) in the US for the treatment of the signs and symptoms of idiopathic Parkinson's disease.
 

Company news

Johnson & Johnson Nordic AB, a Johnson & Johnson company, announced the acquisition of Amic, a privately held Swedish developer of in vitro diagnostic technologies for use in point-of-care and near-patient settings.
 

Latest Features

PR Report: Trust & Credibility

Reversing pharma's ragged reputation is no easy task. But good intentions abound. Ben Comer reports on AstraZeneca's attempts to put transparency at the center of its efforts to build corporate trust and also gain ground in the cholesterol drug market
 

Second Coming?

Novo Nordisk associate director, Craig DeLarge, shares his insights on the various ways pharma can leverage and integrate the increasingly popular virtual world of Second Life into its marketing, education and training efforts.
 

Surviving the Shift

With pharmaceutical companies cutting advertising costs across all channels—consumer and professional alike—media planners and buyers are looking for ways to do more with less and are left wondering: How will online shake up the media mix?
 

Built for Speed

Generating pre-launch marketing awareness is turbo-charging pharma product market share gains. Harte-Hanks SVP, pharmaceutical markets, Julian Parreño discusses how 'hypermarketing' has helped Teva Neuroscience drive rapid market penetration
 

Headliner: Eisai Corporation's Robert Laverty

After nearly a quarter of a century in leadership communications roles at Bristol-Myers Squibb and Novartis, Robert Laverty signed on in April as VP, US corporate communications at Eisai Corporation of North America.
 



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