Featured MM&M Awards Sponsor




Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP Company, is the single most innovative, resourceful—and largest—healthcare communications network in the world, with 64 offices across 33 countries. Ogilvy CommonHealth Worldwide provides 360-degree marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, managed care marketing, medical education, media planning and buying, clinical trial recruitment, market research and analytics, strategic consulting and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.

SUBSCRIBE TO MM&M


MM&M 
offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

THE INTERACTIVE GUIDE


Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

2011/12 Pharmaceutical Marketers Directory


NOW FULLY
SEARCHABLE ONLINE
UPDATED MONTHLY @ ThePMD.com
Over 6,000 new names, and 20,000 business connections. From the industry's trusted resource for over 34 years. Now find what you need even quicker and easier with the searchable online edition.

Get connected today and order your personal copy and free online access!

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

IMS Health closes SDI deal, must divest two SDI product lines

Federal regulators gave IMS Health the go-ahead to buy SDI Health, and IMS's parent company must now divest two SDI product lines.
 

Grassley blasts CMS foot-dragging on Sunshine Act

The Centers for Medicare and Medicaid Services, now a month overdue to issue draft guidelines for reporting pharma-physician contacts as required under healthcare reform legislation, said the department is working on it, but offered nothing in the way of a timeline.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Everyday Health, Conney/Waters Group

Everyday Health is launching a YouTube channel as part of a big expansion into video.
 

LATEST FEATURES

Pharma Sales Report: Special Force

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies and tactics for engaging customers and maximizing sales budgets
 

What agencies and clients want

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma marketers what they want from each other
 

Headliner: Helping companies and patients

Manny Hernandez, the founder of Diabetes Hands Foundation, has partnered with pharma companies on education and support programs
 

Private View

Unbranded campaigns provide an effective approach to creating a meaningful disruption in the marketplace, and give your agency another outlet to showcase its strategic, scientific, and creative prowess.
 




Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.