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Latest News

Amylin, parting ways with Lilly, plans for extra sales reps

Amylin said it will hire 365 sales reps to make up for Eli Lilly's departure from commercial activities, once the firm takes full control of the exenatide diabetes franchise in the US this month.
 

HBA salutes Bayer effort to bolster women leaders

Bayer HealthCare was awarded the Healthcare Businesswomen's Association (HBA) ACE Award in recognition of its Women's Leadership Initiative.
 

Merck consolidates global respiratory into Interpublic's Area 23

Merck consolidated the advertising and promotion business on its respiratory franchise to Interpublic, with Draftfcb Healthcare's Area 23 serving as lead agency.
 

GSK hopes $3-bil. off-label settlement will end legal woes

GlaxoSmithKline's deal to resolve multiple US investigations into its sales and marketing practices—one of the largest settlements by a pharma company—aims to patch up several long-running legal disputes.
 

Sanofi plans new layoffs, buyouts for reps

Sanofi will winnow its field force down through a "voluntary separation program" and relocation of some reps, said a spokesperson following news of another round of layoffs at the company.
 

Omnicom, CAHG sign up for regulatory compliance training

Agency CAHG became the first healthcare marketing shop to undergo training and certification in regulatory compliance through the Center for Communication Compliance, and its parent company, Omnicom, said all of its healthcare agencies will follow suit.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: J&J, Bayer and Siemens Healthcare

Johnson & Johnson/Bayer's Xarelto (rivaroxaban) received FDA approval for stroke prevention in atrial fibrillation (SPAF), the second novel anticoagulant to gain US marketing approval for SPAF.
 

LATEST FEATURES

Pharma Sales Report: Special Force

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies and tactics for engaging customers and maximizing sales budgets
 

What agencies and clients want

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma marketers what they want from each other
 

Headliner: Helping companies and patients

Manny Hernandez, the founder of Diabetes Hands Foundation, has partnered with pharma companies on education and support programs
 

Private View

Unbranded campaigns provide an effective approach to creating a meaningful disruption in the marketplace, and give your agency another outlet to showcase its strategic, scientific, and creative prowess.
 

MM&M Awards 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony, at which the gold and silver winners in 23 categories were revealed.
 



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