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Latest News

Adverse events mentions rare in social media, says study

A study of 224 pharmaceutical brands across several social media sites found that less than 1% of posts mentioned adverse events.
 

MAHF inducts MedEc's Daly, Sudler's Smith and LLNS' Nickel

The Medical Advertising Hall of Fame announced its 2012 inductees: Medical Economics' Charles Daly, Sudler & Hennessey creative great Ernest Smith and LLNS co-founder Al Nickel.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: AstraZeneca, Pfizer, Wiley-Blackwell, Santarus and inVentiv Health

Full results of the SATURN study, released this week at AHA and published in NEJM, confirmed that AstraZeneca's Crestor performs about as well as Pfizer's Lipitor at reducing arterial plaque.
 

LATEST FEATURES

Pharma Sales Report: Special Force

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies and tactics for engaging customers and maximizing sales budgets
 

What agencies and clients want

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma marketers what they want from each other
 

Headliner: Helping companies and patients

Manny Hernandez, the founder of Diabetes Hands Foundation, has partnered with pharma companies on education and support programs
 

Private View

Unbranded campaigns provide an effective approach to creating a meaningful disruption in the marketplace, and give your agency another outlet to showcase its strategic, scientific, and creative prowess.
 

MM&M Awards 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony, at which the gold and silver winners in 23 categories were revealed.
 



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