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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

FDA to Merck: Wait until 2013 for cholesterol drug

Merck may have to wait until 2013 before the FDA reconsiders approval of its cholesterol drug known as Cordaptive (MK-0524A).
 

PDI seeks new CEO following Marquad retirement

Contract sales firm PDI has announced the retirement of its CEO Michael Marquard.
 

In Brief

Product news

The FDA has approved Novo Nordisk's PrandiMet, a combination of the insulin secretagogue repaglinide and metformin for the treatment of type 2 diabetes.
 

People news

Stason Pharmaceuticals has appointed Diana Wood as VP, business development.
 

Media news

Elsevier's OncologySTAT portal for professionals clocked its 12,000th registered user, and users now include 2,200 US oncologists, or around 20% of all US oncologists and hematologists, the publisher said.
 

Latest Features

PR Report: Trust & Credibility

Reversing pharma's ragged reputation is no easy task. But good intentions abound. Ben Comer reports on AstraZeneca's attempts to put transparency at the center of its efforts to build corporate trust and also gain ground in the cholesterol drug market
 

Second Coming?

Novo Nordisk associate director, Craig DeLarge, shares his insights on the various ways pharma can leverage and integrate the increasingly popular virtual world of Second Life into its marketing, education and training efforts.
 

Surviving the Shift

With pharmaceutical companies cutting advertising costs across all channels—consumer and professional alike—media planners and buyers are looking for ways to do more with less and are left wondering: How will online shake up the media mix?
 

Built for Speed

Generating pre-launch marketing awareness is turbo-charging pharma product market share gains. Harte-Hanks SVP, pharmaceutical markets, Julian Parreño discusses how 'hypermarketing' has helped Teva Neuroscience drive rapid market penetration
 

Headliner: Eisai Corporation's Robert Laverty

After nearly a quarter of a century in leadership communications roles at Bristol-Myers Squibb and Novartis, Robert Laverty signed on in April as VP, US corporate communications at Eisai Corporation of North America.
 



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