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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

AZ's Zook adds MedImmune to his responsibilities

AstraZeneca's chief marketer Tony Zook is stepping in as interim head of MedImmune following the announcement that Dave Mott, president and chief executive of the biologics unit, will step down at the end of July.
 

Microsoft HealthVault announces new partners in health info sharing quest

Microsoft's HealthVault has announced a collaboration deal with communications giant AT&T and computer platform service provider Covisint that will allow patients to share medical information with participating doctors via the Internet.
 

Pharmaceutical lobbying spend rose 32% in '07

Pharmaceutical industry spending on lobbying rose 32% to $168 million in 2007, according to the Center for Public Integrity.
 

In Brief

CCC launches regulatory compliance portal

The Center for Communication Compliance has launched a portal offering compliance aids and certification to healthcare professionals.
 

People news

Boehringer Ingelheim sales and marketing supremo Dr. Alessandro Banchi is retiring at the end of the year and will be succeeded in that role by Bert Tjeenk Willink.
 

Latest Features

PR Report: Trust & Credibility

Reversing pharma's ragged reputation is no easy task. But good intentions abound. Ben Comer reports on AstraZeneca's attempts to put transparency at the center of its efforts to build corporate trust and also gain ground in the cholesterol drug market
 

Second Coming?

Novo Nordisk associate director, Craig DeLarge, shares his insights on the various ways pharma can leverage and integrate the increasingly popular virtual world of Second Life into its marketing, education and training efforts.
 

Surviving the Shift

With pharmaceutical companies cutting advertising costs across all channels—consumer and professional alike—media planners and buyers are looking for ways to do more with less and are left wondering: How will online shake up the media mix?
 

Built for Speed

Generating pre-launch marketing awareness is turbo-charging pharma product market share gains. Harte-Hanks SVP, pharmaceutical markets, Julian Parreño discusses how 'hypermarketing' has helped Teva Neuroscience drive rapid market penetration
 

Headliner: Eisai Corporation's Robert Laverty

After nearly a quarter of a century in leadership communications roles at Bristol-Myers Squibb and Novartis, Robert Laverty signed on in April as VP, US corporate communications at Eisai Corporation of North America.
 



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