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Latest News

Pfizer to hand some med-ed grant decisions to external advisors

Pfizer is changing the way it funds medical education to make smarter use of a shrinking pool of funds and to enhance the impact of activities it supports.
 

Takeda looks to build vaccines business

Takeda is getting into vaccines with the launch of a dedicated global division that will make use of Nycomed A/S's business infrastructure in Europe and emerging markets.
 

Still no jetpacks, but telemedicine, personalized medicine are the future, says study

Diabetes will be the 800-pound gorilla in healthcare for the foreseeable future, according to a crystal ball-gazing white paper from Euro RSCG which pegs the rise of telemedicine, a wave of "cyberchondria" and soaring rates of medical tourism as among the emerging trends reshaping the practice of medicine.
 

How Genentech cut journal ads across all Avastin indications

Well before the FDA revoked Avastin's approval in breast cancer, Roche's Genentech unit deeply cut the professional media plan for the drug, the company said.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Dendreon and CPPIB Credit Investments

Dendreon agreed to sell its royalty interest in Victrelis (boceprevir) for $125 million in cash. The company did not disclose the exact royalty rate.
 

LATEST FEATURES

Pharma Marketing Outlook 2012: Detailing D.C.

To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation
 

Pharma Marketing Outlook 2012: Anderson's 360

Sanford Bernstein's Tim ­Anderson, MD, who has taken Institutional Investor's top ranking three years running, on what 2012 has in store
 

Pipeline 2012: Pharma's Front-Runners

Profiling a dozen agents on deck plus many products in the wings, MM&M's Pipeline 2012 sees a year of change.
 

Leadership Exchange: Multichannel Marketing

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion
 

Headliner: MDLinx's Serial Startup Wizard

Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.
 



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