Top Stories

Pfizer and Nektar resolve Exubera contract

November 13, 2007

Pfizer and Nektar Therapeutics released a joint statement today announcing they have resolved all outstanding contractual issues related to Exubera and Nektar's Phase I next generation inhaled insulin (NGI) product.
 

FDA OKs OTC Zyrtec-D

November 09, 2007

The FDA said today it has approved Zyrtec-D (cetirizine HCl 5 mg and pseudoephedrine HCl 120 mg) as an OTC product for adults and children 12 years of age and older.
 

Cephalon pays $425 million to settle claims of off-label marketing

November 12, 2007

Cephalon said it will pay $425 million to settle a US Justice Department investigation into practices of off-label marketing of products including its pain reliever Actiq.
 

In Other News

Merck reaches $4.85 Vioxx settlement

November 09, 2007

Merck will pay $4.85 billion to settle the nearly 27,000 Vioxx lawsuits filed against the company by persons or family members claiming the drug injured or caused the death of its users.
 

Cegedim Dendrite taps O'Rourke as consultant

November 13, 2007

Sales, marketing and compliance solutions consulting firm Cegedim Dendrite has hired one of the nation's foremost FDA regulations experts.
 

Product news

November 13, 2007

AstraZeneca announced that the FDA has approved Crestor (rosuvastatin calcium) as an adjunct to diet to slow the progression of atherosclerosis in patients with elevated cholesterol.
 

People news

November 13, 2007

Sudler & Hennessey (S&H) New York has announced the promotion of Rod Boyd and Diane Ohye to joint executive creative directors.
 

Account wins

November 13, 2007

MedAccess, a division of Access Communications, has been named agency of record for Stiefel Laboratories, brought on board to help with the launch of skin-care products, Extina and RevalèSkin.
 

Webcast

5 BIG REASONS for taking pharmaceutical marketing online

Available on demand
Many pharmaceutical marketers are still unsure about entering the digital landscape and even less certain of what to do when they get there. Interactive marketing experts from Google and pharmaceutical companies discuss why marketers should take the plunge and how it could positively impact their businesses. Click here for more information and to register for this webcast. 

Sponsored by Google.

 





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