The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Pharmas' multicultural consumer efforts online fall flat

Out of 240 branded pharma websites, only about a fifth have any sort of African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements like the "Questions to ask your doctor" section, symptom trackers and other tools, a study of the drug industry's online multicultural outreach efforts found.
 

Advil Congestion effort ties traffic gridlock to cold and flu misery

Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.
 

FROM THE MAGAZINE

Despite ad push, HPV vax awareness flags

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine
 

Marketers not a focus of consumer online-privacy fears

Consumers are concerned about online privacy, but marketers tracking their surfing habits or mining their emails is the least of their worries
 

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.
 

DDR on DTC: Sonosite's portable MRIs

Even I know about the portable MRI machine by Sonosite, thanks to its comic-book-style DTC campaign
 

Benlysta launches multi-channel DTC campaign

New online and print DTC advertising for Benlysta, targeting US patients with lupus, are launching this month, said executives from Human Genome Sciences.
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

2011/12 Pharmaceutical Marketers Directory


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