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Latest News

Sunshine Act guidelines issued, pushing back data collection deadline

The government finally released long-delayed draft guidelines on reporting payments to physicians, as required under the "Sunshine" provisions of last year's healthcare reform law, ten weeks late.
 

Ipsen to bulk up commercial team as it moves US hub to NJ

Ipsen announced plans to reorganize its North American commercial operation by relocating the head office from California to New Jersey and hiring about 100 employees.
 

Pharmas' multicultural consumer efforts online fall flat

Out of 240 branded pharma websites, only about a fifth have any sort of African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements like the "Questions to ask your doctor" section, symptom trackers and other tools, a study of the drug industry's online multicultural outreach efforts found.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Covidien, GfK and Springer Science+Business Media

Covidien said it plans to spin off its $2-billion pharmaceuticals business into a standalone public company.
 

LATEST FEATURES

Pharma Marketing Outlook 2012: Detailing D.C.

To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation
 

Pharma Marketing Outlook 2012: Anderson's 360

Sanford Bernstein's Tim ­Anderson, MD, who has taken Institutional Investor's top ranking three years running, on what 2012 has in store
 

Pipeline 2012: Pharma's Front-Runners

Profiling a dozen agents on deck plus many products in the wings, MM&M's Pipeline 2012 sees a year of change.
 

Leadership Exchange: Multichannel Marketing

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion
 

Headliner: MDLinx's Serial Startup Wizard

Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.
 



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