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A quarter of docs report slide in CME quality: poll

About one out of four physicians in a recent survey cited a decrease in the quality of CME programs as commercial support has dissipated.
 

Bon Jovi enlists in Advil's battle with Tylenol

Jon Bon Jovi is the latest celebrity pitchman for Pfizer Consumer Healthcare's Advil.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

People news: Vertex and Amgen

Vertex CEO Matthew Emmens is stepping down from that post after the company's best year ever and amid skyrocketing sales of its hepatitis C drug Incivek.
 

LATEST FEATURES

Pharma Marketing Outlook 2012: Detailing D.C.

To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation
 

Pharma Marketing Outlook 2012: Anderson's 360

Sanford Bernstein's Tim ­Anderson, MD, who has taken Institutional Investor's top ranking three years running, on what 2012 has in store
 

Pipeline 2012: Pharma's Front-Runners

Profiling a dozen agents on deck plus many products in the wings, MM&M's Pipeline 2012 sees a year of change.
 

Leadership Exchange: Multichannel Marketing

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion
 

Headliner: MDLinx's Serial Startup Wizard

Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.
 




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