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Latest News

Firms link to cover digital doctor research front

Two powers of the marketing research arena—Epocrates and M3—partnered today to create what they claim is the world's largest verified physician and healthcare provider panel.
 

WEB EXCLUSIVE: FDA says "Pharma, guide thyself"

FDA's first draft guidance to come out of its 2009 online communication hearing offers sound counsel but not much in the way of specifics, writes Peter Pitts. The takeaway: where the letter of the law is hazy, exercise your judgement and follow, as best you can, the spirit of the law.
 

WEB EXCLUSIVE: Pharmas must step up and lead on off-label, online communications

FDA's recent draft guidance on off-label communication is, despite its shortcomings, a step forward, writes John Kamp, arguing that pharmas should take this welcome bit of clarity and act boldly on it
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

People news: Teva

Teva named former Bristol-Myers Squibb exec Dr. Jeremy Levin to replace Shlomo Yanai, who is retiring from his role as president and CEO of the generics giant in May.
 

LATEST FEATURES

All-Star Company of the Year: Boehringer Ingelheim

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
 

All-Star Agency of the Year: ICC Lowe

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

All-Star Small Marketing Team of the Year: Incivek, Vertex

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
 

All-Star Media Brand of the Year: Medical Economics

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
 

Cradle of a Crisis

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
 




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