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Latest News

WebMD calls off sales plans, CEO steps down amid ugly forecast for 2012

WebMD scrapped plans for a possible sale and announced that president and CEO Wayne Gattinella is stepping down after 11 years in that role.
 

SaaS has sizzle in digital health media M&A

WebMD's non-sale may be the story of the day in digital health media, but the buzz in the space is all around software-as-a-service firms amid an explosion of data resulting from adoption of electronic medical records.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: Physicians Interactive, WorldOne, Bristol-Myers Squibb and Inhibitex

Physicians Interactive (PI) and WorldOne formed an exclusive strategic alliance to merge their US-based healthcare marketing research panels, firms said.
 

LATEST FEATURES

All-Star Company of the Year: Boehringer Ingelheim

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
 

All-Star Agency of the Year: ICC Lowe

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

All-Star Small Marketing Team of the Year: Incivek, Vertex

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
 

All-Star Media Brand of the Year: Medical Economics

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
 

Cradle of a Crisis

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
 




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