What's so great
about BI?

When the results of a clinical trial, demonstrating Pradaxa's superiority to warfarin, broke midway through a presentation at a major medical meeting in Barcelona, 4,000 cardiologists leapt to their feet and applauded. Among the delegates was Boehringer Ingelheim president and CEO Greg Behar.

"It was just a fantastic,
emotional moment"
Greg Behar, President and CEO, Boehringer Ingelheim

CLICK HERE to find out why Medical Marketing & Media's editors named Boehringer Ingelheim their All-Star Company of the Year.

Featuring:

  • Exclusive interviews with Greg Behar, president and CEO; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
  • Financial performance highlights
  • 2011 sales data for BI's top products
  • Marketing spend for 10 brands, broken out by consumer and HCP
  • Examples of marketing initiatives

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