Featured MM&M Awards 2012 Sponsor



Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos

Mobile Healthcare Communications


Mobile Healthcare Communications: Case Studies and Roundtables is taking place January 26th in NYC. Case studies will demonstrate how major healthcare brands are using mobile devices to communicate with consumers and professionals. For additional information and registration, please visit: http://www.bdionline.com/mobilehealthcare2012.html. Use promo code MMM for a discounted rate of $175.

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Latest News

Takeda, digesting Nycomed, downsizes in Europe and the US

Takeda said it will slash its global workforce by around 2,800 jobs - 700 of those in the US and the rest in Europe - as it absorbs Nycomed and moves toward a more diverse product portfolio.
 

InVentiv Health to buy SDI audits from IMS

Privately held inVentiv Health will acquire two of SDI Health's audit businesses worth under $15 million, according to company statements. IMS Health agreed to divest the units when regulators approved its purchase of SDI last year.
 

Genentech education campaign urges flu sufferers to mind their manners

Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Company news: HGS, biotechs' regulatory distress and oncologists for more details

Human Genome Sciences is eliminating 150 positions in manufacturing, R&D and administration due to slow sales of its drug Benlysta.
 

LATEST FEATURES

All-Star Company of the Year: Boehringer Ingelheim

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
 

All-Star Agency of the Year: ICC Lowe

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

All-Star Small Marketing Team of the Year: Incivek, Vertex

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
 

All-Star Media Brand of the Year: Medical Economics

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
 

Cradle of a Crisis

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
 




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