The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Pfizer's Lipitor share slips, casting doubt on power of a loyalty program to save the brand

Seven weeks after Pfizer's main Lipitor patent expired in the US, the drug is down to 32% market share and at least one name-brand analyst is casting doubt on the brand's survival strategy.
 

J&J sales up, but earnings wiped out by settlements, product liability and recall costs

Days after a $158 million settlement of charges that its Janssen unit fraudulently marketed Risperdal in Texas, Johnson & Johnson forecast fourth-quarter net earnings of just $218 million due to settlement costs and the recall of its DePuy ASR artificial hip.
 

FROM THE MAGAZINE

Pharmas are lagging in online multicultural efforts

Out of 240 branded pharma websites, only about a fifth have any African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements, a study of the drug industry's online multicultural outreach efforts found.
 

Sanofi education push targets childhood vax fears

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
 

DDR on DTC: VIMOVO

AstraZeneca has taken a leaf from the traditional OTC analgesic playbook to position their latest NSAID, VIMOVO
 

Europeans warm to pharma info

A Manhattan Research survey found that "nearly two in five online Europeans would like to be able to learn more about prescription drugs directly from a pharmaceutical company."
 

Pfizer to NSCLC patients: Get tested

Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten for Lung Cancer Profiles, a national education campaign which aims to reduce stigma and plug molecular testing of the disease.
 

Janssen IBD UGC features Idol star

Janssen Biotech wrapped up its IBD Icons campaign last month with American Idol's Casey Abrams crowning the winners of the user-generated content contest at a Crohn's & Colitis Foundation of America (CCFA) benefit.
 

Sanofi a partner in prostate-cancer awareness program
 

Consumer Marketing briefs

News on New York-Presbyterian Hospital, Partners + Simons and AstraZeneca
 

Special Reports

DTC Report: Code Red for DTC?

DTC spending continues to slide, and with many of the blockbuster drugs that have sustained it over the past decade set to lose patent protection, the print-and-TV-advertising formula seems sure to go with it
 

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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2011/12 Pharmaceutical Marketers Directory


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