Featured MM&M Awards 2012 Sponsor



Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos

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2011/12 Pharmaceutical Marketers Directory


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Latest News

Abbott to lay off 700 as Xience co-promote winds down

Illinois pharmaceutical company Abbott Laboratories notified 700 employees Wednesday that they will be out of work.
 

FDA gives guidance on brand, generic names in ads

The FDA issued guidance clarifying narrow questions of scientific or generic name placement in ads and labeling in different media, including electronic media.
 

DSM-5 may classify mourning as depression

The latest revision of the Diagnostic and Statistical Manual of Mental Disorders may put an end to classifying bereavement as something other than depression, though it's not clear that will mean much of a bump in the market for antidepressants.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

In Brief

Industry news: deals down, mobile ads up

Deal-making among pharmas fell 18% in 2011 amid a round of belt-tightening, according to UK consultancy PharmaVentures, which found that licensing deals fell 16% even as M&A activity remained robust, with deal values rising 30% but benchmark payments becoming more commonplace.
 

LATEST FEATURES

All-Star Company of the Year: Boehringer Ingelheim

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing
 

All-Star Agency of the Year: ICC Lowe

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe
 

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing
 

All-Star Small Marketing Team of the Year: Incivek, Vertex

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals
 

All-Star Media Brand of the Year: Medical Economics

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo
 

Cradle of a Crisis

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust
 




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