Vying for Attention:
How Shire generated
500K new ADHD tests

A large number of children with ADHD continue to suffer into adulthood, but no longer seek treatment. Shire aimed to bring them back with the celebrity-fronted "Own It" campaign—and to great success.

"This audience uses the web
to do virtually everything"
Mary Boyle, Vyvanse Consumer Brand Manager, Shire

CLICK HERE to find out why Shire's focus on digital channels and social media paid off handsomely.

Featuring:

• Exclusive interviews with two Vyvanse marketing execs at Shire: Sheri Stump, consumer brand director, and Mary Boyle, consumer brand manager
• Details of Shire's "Own It" campaign, including strategy, execution and results
• "Patient POV" panel of health activists, assembled by Wego Health, to discuss ADHD and the "Own It" campaign
• Wider discussion of patient education and the effectiveness of digital channels

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