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Latest News

Merck results buoyed by sales of Januvia franchise

Merck said Thursday its ownership of the global marketplace for DPP-IV diabetes drugs helped it close out the quarter with $12.3 billion in sales, and $48 billion in sales for the year. The two drugs behind the boost were Januvia, which saw a 42% bump in fourth quarter sales, and Janumet, which saw sales jump 34% for the quarter.
 

AstraZeneca announces more layoffs, Q4 results

AstraZeneca confirmed rumors of another round of deep cuts, announcing that it will eliminate 7,300 positions throughout the company.
 

Ernst & Young's Buck Luce named HBA Woman of the Year

The Healthcare Businesswomen's Association named Ernst & Young global pharma lead Carolyn Buck Luce, calling her "a dedicated leader promoting women's advancement in healthcare."
 

Elsevier begins outreach as push-back on publisher threatens to widen

An online protest, which had more than 2,500 supporters as of Wednesday morning, has pulled the scientific publishing industry into a fight between the publishers and the published.
 



What our audiences care about: women's health, diabetes, digestive health, mental health, and more. What you care about: reaching them with your brand messages. How the two of you connect: That's what we care about. We're eHealthcare Solutions. Connect with us to learn more.




Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

LATEST FEATURES

Patient Education: Vying for Attention

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

MM&M Therapeutic Focus: Cardiovascular

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Medical Advertising Hall of Fame: Lasting Legends

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

Managed Care: Preferential Treatment

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
 

MM&M Awards: The Hunt for Red October

The MM&M Awards 2012 program is open for business.
 




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