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Latest News

Merck looks to wake up sleep aids category with suvorexant

Merck continues to wade deeper into the prescription sleep aid category. The company said Monday that it will file a New Drug Application with the FDA this year for its therapy.
 

Pfizer promotes Canada chief to lead US primary care marketing

Pfizer named Paul Levesque chief marketing officer for its US primary care business.
 

White House sides with GSK sales reps

The U.S. Solicitor General has filed an amicus brief siding with the pharmaceutical sales representatives in their overtime case against GlaxoSmithKline.
 

Expanded use of Xgeva a longshot, analysts say

Amgen wants to extend use of bone cancer drug Xgeva (denosumab) into the prevention setting, but analysts, not to mention the FDA's own advisors, are not optimistic about its chances.
 



What our audiences care about: women's health, diabetes, digestive health, mental health, and more. What you care about: reaching them with your brand messages. How the two of you connect: That's what we care about. We're eHealthcare Solutions. Connect with us to learn more.

In Brief

Company news: Amgen

The FDA's Oncologic Drug Advisory Committee voted 12-1 against approving Amgen's bone-cancer drug, Xgeva, as a preventative measure for men with castration resistant prostate cancer, reported the Associated Press.
 



Why is Regional Marketing So Hot? Audience will learn how regional marketing can benefit your brand's position; how to make regional marketing simple and executable; and the value of a district level driver analysis and how this can become the foundation of regional marketing intelligence.

LATEST FEATURES

Patient Education: Vying for Attention

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

MM&M Therapeutic Focus: Cardiovascular

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Medical Advertising Hall of Fame: Lasting Legends

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

Managed Care: Preferential Treatment

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
 

MM&M Awards: The Hunt for Red October

The MM&M Awards 2012 program is open for business.
 




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