MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.

Latest News

Industry group releases digital best practices

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.
 

Unemployment picture brightens for US, but not for pharmas

Federal Reserve Chair Ben Bernanke isn't savoring the drop in the US unemployment rate to 8.3%, the lowest in three years, and the pharmaceutical industry can definitely relate.
 

Pfizer promotes Canada chief to lead US primary care marketing

Pfizer named Paul Levesque chief marketing officer for its US primary care business.
 

Sanofi braces for patent cliff impact

Sanofi is girding itself for an ugly year, forecasting a 12%-15% drop in business earnings per share for 2012 as the company absorbs the loss of patent exclusivity on a stable of drugs that brought in more than €4 billion last year.
 

Merck looks to wake up sleep aids category with suvorexant

Merck continues to wade deeper into the prescription sleep aid category. The company said Monday that it will file a New Drug Application with the FDA this year for its therapy.
 

Expanded use of Xgeva a longshot, analysts say

Amgen wants to extend use of bone cancer drug Xgeva (denosumab) into the prevention setting, but analysts, not to mention the FDA's own advisors, are not optimistic about its chances.
 



Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos



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