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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

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Latest News

Setback, not disaster, for Gilead hep. C regimen, analysts say

In the race to develop an all-oral hepatitis C therapy, Gilead Sciences just saw its lead shrink.
 

Industry says Sunshine reporting recs will confuse, not clarify

The deadline for commenting on the "Sunshine" provisions of the Affordable Healthcare Act close Friday, and industry groups say more time is needed if payment disclosures are going to clarify the payment system instead of muddying it.
 



What our audiences care about: women's health, diabetes, digestive health, mental health, and more. What you care about: reaching them with your brand messages. How the two of you connect: That's what we care about. We're eHealthcare Solutions. Connect with us to learn more.

In Brief

Company news: Bristol-Myers Squibb, Corcept Therapeutics, Vivus, Orexigen and Arena

Bristol-Myers Squibb continues to come under scrutiny for how it has marketed its anti-psychotic drug Abilify (aripiprazole).
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

Patient Education: Vying for Attention

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

MM&M Therapeutic Focus: Cardiovascular

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Medical Advertising Hall of Fame: Lasting Legends

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

Managed Care: Preferential Treatment

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
 

MM&M Awards: The Hunt for Red October

The MM&M Awards 2012 program is open for business.
 




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